leahhan.design

AREUM HAN

Visual Content Designer | Motion Graphics & Brand Content | E-Commerce & Marketing

Visual Content Designer with 10+ years creating motion graphics, animated campaigns, and brand content for marketing teams across broadcast, e-commerce, and consumer brands. I specialize in translating marketing goals into engaging animated content, infographic videos, and live streaming visual systems — working closely with marketing and sales teams from concept to execution. At NHN Global, I produced 100+ video assets and supported 500+ live streaming events on a fashion wholesale platform, contributing to significant platform growth. Earlier in my career, I helped launch the MSTOREBUY live home shopping show on DTV, contributing to its record-breaking first-year sales. Currently open to new opportunities in visual content design, motion graphics, and creative roles within marketing-driven teams.

areumhan1126@gmail.com
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Work

Dynamic Net Terms

Design & Animation Director: Leah Han
Project: FashionGo – Dynamic Net Terms Ad Launch

FashionGo is an online wholesale marketplace that connects retailers with brands across a wide range of product categories. In 2024, the platform launched Dynamic Net Terms (DNT), allowing buyers to stock inventory with 30, 45, or 60-day payment terms without upfront costs.

I contributed to promoting DNT through infographic-based animation campaigns across YouTube, Instagram, and TikTok. These campaigns effectively communicated key benefits such as flexible payment options, split payments, and credit limit growth, helping attract a significant number of new subscribers through aggressive multi-channel marketing efforts.

Dynamic Net Terms : Storyboard

Dynamic Net Terms : Social Media post

Dynamic Net Terms : Promotional Video Ad (Motiona Grpahics)

These are clips from the final 1-minute animation. Since I was the only designer on the content production team, I designed all the graphic assets and led the entire animation process myself. To make it scroll-stopping, I opened the video with contrasting colors and fast transitions to grab attention immediately. I focused a lot on the pacing and dynamic typography—especially in the first few seconds.

Besides the video, I also designed all the social media posts for this campaign to keep the brand look consistent across all platforms.

Even though the timeline was super tight—only 3 weeks—I handled the full production and finished everything ahead of the launch. The campaign performed incredibly well, bringing a 23% increase in new vendor sign-ups and over 254k views on YouTube. It was a great example of how high-impact motion design can drive real business results.