Dynamic Net Terms
Design & Animation Director: Leah Han
Project: FashionGo – Dynamic Net Terms Ad Launch
FashionGo is an online wholesale marketplace that connects retailers with brands across a wide range of product categories. In 2024, the platform launched Dynamic Net Terms (DNT), allowing buyers to stock inventory with 30, 45, or 60-day payment terms without upfront costs.
I contributed to promoting DNT through infographic-based animation campaigns across YouTube, Instagram, and TikTok. These campaigns effectively communicated key benefits such as flexible payment options, split payments, and credit limit growth, helping attract a significant number of new subscribers through aggressive multi-channel marketing efforts.
Dynamic Net Terms : Storyboard
Dynamic Net Terms : Social Media post
Dynamic Net Terms : Promotional Video Ad (Motiona Grpahics)
These are clips from the final 1-minute animation. Since I was the only designer on the content production team, I designed all the graphic assets and led the entire animation process myself. To make it scroll-stopping, I opened the video with contrasting colors and fast transitions to grab attention immediately. I focused a lot on the pacing and dynamic typography—especially in the first few seconds.
Besides the video, I also designed all the social media posts for this campaign to keep the brand look consistent across all platforms.
Even though the timeline was super tight—only 3 weeks—I handled the full production and finished everything ahead of the launch. The campaign performed incredibly well, bringing a 23% increase in new vendor sign-ups and over 254k views on YouTube. It was a great example of how high-impact motion design can drive real business results.