Kelly’s CutDesign & Animation Director: Leah Han
Project: Kelly’s Cut
FashionGo launched a live-streaming shopping show in collaboration with a famous influencer, Kelly Halfman, and I was responsible for the entire broadcast visual identity.
I led the complete visual branding and design for a live-streaming collaboration between influencer Kelly Helfman and FashionGo. This included the show’s overall brand identity as well as all on-air design assets, such as the intro sequence, lower thirds, waiting screen, and full broadcast graphics system.
I built the complete branding system, including the intro title animation and the waiting screens.
To speed up my production, I integrated Adobe Firefly into my workflow. I used it to colorize my sketch illustrations for the intro animation, which significantly cut down production time and was a huge help.
I also partnered with the UX/UI team to design website banners and consistent social media promotional assets.
On top of the design work, I actively participated in the live production. I operated the detail-shot camera to capture the fabric and quality of the clothing during live broadcasts. For pre-recorded sessions, I handled the camera shooting, video editing, and technical preparation for the broadcast stream.
Kelly’s Cut : Social Media post
Kelly’s Cut : Title Animation